You can register trademarks for brand names, logos, slogans, product names, and even unique design elements that represent your business. The key requirement is that the mark must be distinctive and actively used in commerce. Generic or commonly used terms are generally not eligible unless they have developed a unique identity over time.

A trademark can remain valid indefinitely, provided it is properly maintained. The first renewal is required between the 5th and 6th year after registration, followed by renewals every 10 years. As long as the trademark is in use and renewals are filed on time, your protection continues.

Only minor adjustments may be allowed after submission. Significant changes to your brand name or logo typically require a new trademark application. This is why it’s important to file the exact version you plan to use in the marketplace.

Once your trademark is approved, you will receive an official Certificate of Registration from the USPTO. You can then use the ® symbol with your brand. To maintain protection, it’s important to monitor your trademark and submit the required maintenance filings on time.

Yes, trademarks can be legally transferred or assigned to another individual or company. This often happens during business sales or restructuring. To ensure the transfer is valid, it must be officially recorded with the USPTO.